Assessment

With execution as our core, we have continuously develop practical tools answering the difficult question – ‘how’. Before you enter the field, you can take this assessment to get a clear picture of where your company are today. We recommend that you answer authentic and truthful to provide the best foundation.

The leading company

Your score indicates that the company is working very deliberately to be a useful company and are making a lot of important and conscious business choices in that process.

Based on your scores, our recommendations are the following:

• Sign up your CEO for our session ‘From CEO to Head of purpose’.
• For the existing purpose role models in your company, sign them up for our 3 hours session ‘The principles of a useful company’
• For the people that are new to the impact of business purpose, sign them up for our free introduction session ‘Understand the field’ to create a solid baseline.
• Set a formal combined purpose and business ambition impacting every corner of the organization. Set up a meeting with us to start the process.
• Read our free book ‘Purpose – simply good business’.

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The rising company

Your score indicates that the company is already deliberately finding your authentic balance between profit and purpose and is well in your way. Based on your score there is already a useful business mindset in some parts of the company, which potentially needs to be scaled and established more broadly.

Our recommendations are the following:

• For the existing purpose role models in your company, sign them up for our 3 hours session ‘The principles of a useful company’
• For the people that are new to the impact of business purpose, sign them up for our free introduction session ‘Understand the field’ to create a solid baseline.
• For your Executive leadership team, sign them up for our 3 hours session ‘How to activate a company purpose’.
• Read our free book ‘Purpose – simply good business’.
• Set up a meeting with us to begin a structured execution process.

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The aspiring company

Your score indicates that the best place to begin is to build awareness about the relevance and importance of running a business based on purpose. Building those business capabilities into the board of directors and executive leadership team is the first step, before looking at your already existing purpose or decoding the purpose of the company.

Our recommendations are the following:

• Sign up for our free introduction session ‘Understand the field’ to create a solid baseline.
• Go through the core principles of being a useful business and have a board of directors and executive leadership discussion about those principles and how to make use of them in your unique setting.
• Read our free book ‘Purpose – simply good business’.
• Set up a meeting with us to begin a structured execution process.

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(1/37) Does your company have a purpose?YesNo

(2/37) Is the purpose specifically translated word for word, so it is clear to everyone what it means?YesNo

(3/37) Does the company provide a purpose onboarding for anyone in the company, to clarify what it means and how to activate it?YesNo

(4/37) Are Key Purpose Indicators defined as a way of measuring progress towards purpose realization and impact?YesNo

(5/37) Is the purpose of the company - in any way - used as a guide in how to organize, operate or lead the company?YesNo

(6/37) Is the purpose of the company linked to what success looks like in the executive leadership team?YesNo

(7/37) Does the board of directors believe that purpose matters to create good business results?YesNo

(8/37) Have the executive leadership ever made a deliberate and important decision balancing profit and purpose?YesNo

(9/37) Does the executive leadership team consider measuring and rewarding purpose impact across the company?YesNo

(10/37) Is the board of directors interested in how the company can articulate, activate and monitor the progress of the company purpose?YesNo

(11/37) Is the purpose of the company linked to what success looks like in your strategy?YesNo

(12/37) Is the purpose of the company – in any way - used in the strategy process and the strategic choices being made?YesNo

(13/37) Does the strategy of the company deliberately balance a focus on profit and purpose?YesNo

(14/37) Are you primarily defining success as impact outside of the company instead of inside and company focused objectives?YesNo

(15/37) Is the purpose linked to what successful leadership look like in the company?YesNo

(16/37) Are the board of directors and executive leadership interested in being educated and trained in how to run a purpose-driven company?YesNo

(17/37) Do leaders in the company have opportunities to be trained and educated in purpose-driven leadership?YesNo

(18/37) Is the purpose of the company – in any way – part of the leadership model of the company?YesNo

(19/37)Is the purpose of the company linked to what success looks like in your marketing, identity or communication activities?YesNo

(20/37) Is every Identity & Communication activity directly anchored in the purpose of the company?YesNo

(21/37) Do you have any communication and transparency in what you are doing to activate your purpose?YesNo

(22/37) Can your marketing, identity or communication people access purpose related training and education?YesNo

(23/37) Is the purpose of the company – in any way - linked to what success looks like in sales?YesNo

(24/37) Is the purpose of the company used as a decision gate in any of your sales activities?YesNo

(25/37) Can your salespeople access purpose related training and education?YesNo

(26/37) ) Is the purpose of the company linked to what success looks like in any your people and development activities?YesNo

(27/37) Are people in the company – in any way - supported and onboarded in the purpose of the company and how they can contribute to the desired impact?YesNo

(28/37) Is the purpose of the company used as a filter in any of your recruitment activities?YesNo

(29/37) Is the purpose of the company linked to how you define talent in the company?YesNo

(30/37) Is the purpose of the company linked to what success looks like in any of your customer related activities?YesNo

(31/37) Do you - in any way - interact with your customer, with the purpose as part of the agenda?YesNo

(32/37) Do you consider involving the customers in how they perceive the impact of your purpose?YesNo

(33/37) Do you consider measuring customer success directly anchored in the ambition of the purpose?YesNo

(34/37) Have the purpose of the company ever been openly used as a decision in the company?YesNo

(35/37) Have any business area or team in the company tried to cascade the purpose into their local way of working?YesNo

(36/37) Have you ever had an initiative deliberately trying to execute your purpose with a clear impact in mind?YesNo

(37/37) Do you walk the talk as a company when it comes to your purpose?YesNo

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