Company programs and sessions

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1. Be a useful company / program

Be a useful company

Outcome

  • A clearly defined current baseline in how useful the company is and want to be in the future.
  • A decoded, articulated, activated and accelerated purpose in the entire company.
  • A useful business university for board and executive leadership team members.
  • All company leaders upgraded to a modern and progressive way to do leadership and to deliver results.
  • A serious upgraded playbook in how to do business in all business areas of the company.
  • An upgraded execution engine and company capabilities directly linked.
  • A company specific platform for operating as a useful company.
  • Activating the next level in how to motivate, lead and activate people centered around a compelling and effective purpose.
  • Practicing the fundamental in how to make decisions, directly anchored in commercial and purpose-driven objectives simultaneously.
  • Insight into the fundamental principles and concrete steps in creating a relevant, modern and useful company.

Awareness about purpose

  • Creating a baseline of the clarity, competence and commitment to become a useful company.
  • Defining a clear strategic ambition and impact roadmap.
  • Defining the needed capabilities and designing the platform elements that will deliver those.
  • Infusing with a serious company upgrade in how to do useful business in areas such as strategy, execution, leadership, collaboration, sales, identity & communication, customer focus, innovation and people & development.

Articulating purpose

  • Upgrading current purpose or decoding a purpose for the company.
  • Define Key Purpose Indicators and how to execute on those.
  • Defining a clear “how” the company will deliver on the purpose and the execution engine that can deliver.
  • Defining the core assumptions of the company and upgrade the company communication execution.
  • Decoding existing proof-points and how to ongoing deliver internal and external proof through execution.
  • Mobilize business leaders and company role models to define purpose specific Must Win Battles and the execution plan.

Accelerating purpose

  • Upgrade of company operating model, key activities and processes to create and forward acting and progressive organisation.
  • Internal train-the-trainer training to build core in-house capabilities to further scale the impact.
  • Board & executive management activation to take the company to the next levels.
  • Week-by-week execution and delivering proof-points.

Form

The program is delivered in a blended approach through on-site sessions, virtual seminars, bootcamps, platform learning material, masterclasses with leading experts, daily execution and on company site work.

Price

Will be delivered when the company ambition in the program is defined.

Contact

If you have any questions related to this free introduction session feel free to contact: Martin Darré : md@useful-business.com.

2. The principles of a useful company / 3 hours

The principles of a useful company

Being a real purpose-driven company opens up the doors to advantages other types of companies don’t have.

In this session you get the specific insights into the reality of purpose-driven companies, how they operate differently, how they implement strategies, make decisions og are connecting commercial aspect with the more impact-driven ones.

The baseline of this session is that no company is able to authentically function without a clear and inspiring purpose. If that is not in place the company will struggle to create meaning, alignment and impact because the most important center of attention is missing.

Outcome

  • What are the fundamental principles in a purpose-driven company?
  • What does the data in the field tell us about being a purpose-driven company?
  • Inspiration in how to assess the current purpose maturity level in your company.
  • How to implement purpose purpose in everything you do as a company?
  • The basic and concrete steps to take to move in a more purpose-driven direction as a company.
  • Cases and examples from purpose-driven companies.

Location

This session can be done both on site or virtual.

Price

1.900 DKK excl. VAT. per person.

Contact

If you have any questions related to this free introduction session feel free to contact Martin Darré: md@useful-business.com

3. How to activate a company purpose / 3 hours

How to activate a company purpose 

It is not cool to have corporate purpose, but it is pretty cool to act on in – in everything you do.

In this session you’ll get the insights in how to active a corporate purpose in a very operational way, in all business areas and teams in any company.

Any company that is serious about execution will always make sure that the purpose is the primary lens being used when decisions or strategic choices are made, at all levels and in all areas of the company. Purpose is not an event, a marketing project or something on the side of the business, but instead the best integration and alignment mechanism there is, and in this session you learn how to make that happen.

Outcome

  • Insight into what makes an effective and inspiring purpose.
  • Learn how to act on your corporate purpose regardless of the business area you are part of.
  • Know when every business area of your company is serious about your corporate purpose.
  • Get insight into the best global case studies from the most ambitious and focused companies.
  • Start activation today.

Location

This session can be done both on site or virtual.

Price

1.900 DKK excl. VAT. per person.

Contact

If you have any questions related to this free introduction session feel free to contact: Martin Darré: md@useful-business.com