Educate the

company to become

a purpose engine

We have gathered some of the most important data, reports and operational ways to act on a purpose as a company. Here you’ll find everything you need to move from articulation to activation of purpose. We constantly add new materials and feel free to reach out for specific needs and it will be made for you.  

64% of global consumers find brands that actively communicate their purpose more attractive.

62% want companies to take a stand on issues they are passionate about.

52% say they are more attracted to buy from certain brands over others if these brands stand for something bigger than just the products and services it sells, which aligns with their personal values.

– Accenture

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New season – new rules

Purpose is good business

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Purpose-driven companies witness higher market share gains and grow on average three times faster than their competitors, all the while achieving higher employee and customer satisfaction.

– Jim Stengel Co.