We are here to make business useful

We help companies decode, articulate, activate and accelerate their purpose in every area of their organisation. We are high-end execution specialists in this field and every aspect of our services is about ’how’. Welcome to the execution platform. 

what we do

In everything we do profit and purpose is connected which is the most commercial an inspiring way to do business. Our approach is driven by data, business logic and is human centered. We find and collaborate with companies who seek the ability to execute on their purpose – in everything they do.

– Useful Business

Read about

How we work

Read where we stand

Our core principles

We hit the every apartment

Areas of execution


How we execute

Chase the purpose, not the money, the
money will end up following you.

– Tony Hsieh, former CEO at Zappos