We are doers by heart and don’t stop before we are done
We are driven by data, modern business logic and are human-centered at the core in everything we do. Here you’ll get a deeper understanding in how we go from awareness to acceleration of purpose in collaboration with some of the most ambitious and progressive companies you can find.
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Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
– Yvon Chouinard, founder of Patagonia
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Purpose is one of the most exciting opportunities I’ve seen for this industry in my 35 years of marketing. Done properly, done responsibly, it will help us restore trust in our industry, unlock greater creativity in our work, and grow the brands we love.
(Unilever’s Sustainable Living Brands grew in 2018 69% faster than the rest of the business)
– Alan Jope, CEO of Unilever